Mobile First; not Mobile Only
This post is part of a series on Design for Engagement.
Engagement > Immediacy >
Why mobile first? …because it’s at the tip of your customer’s fingertips, right under their nose, were they are very likely to notice it. We pay more attention to opportunities and threats that are nearer to us in space for the reasons we pay more attention to threats and opportunities that are nearer to us in time. Evolution has hardwired the response into our brains.
|mobile-only is not enough
In addition to cross-device availability, there are several strategies to make propositions feel like they are physically closer. The simplest way is to make them bigger. Bigger objects appear closer. This is why headlines are big. To get attention, actionable elements, like buttons, should also be as large as possible (without damaging the overall design).
|Ads at the top, where you
- Mobile first, but not mobile only.
- Make important design elements larger.
- Place important elements where people are already looking (e.g., top of page, top of lists).
What do you think? How do you make your proposition more available? I'd appreciate your suggestions and thoughts. Leave a comment below. Please engage.
This post is part of a series on building customer engagement.
If your interests extend to theory and philosophy, please check out my other blog.