This post is part of a series on Design for Engagement.
Engagement > Persuasiveness>
|To gain followers: Serve.|
A woman hands you a rose as she walks past your table on the piazza. A moment later she is back, with her hand out, asking for a donation. Giving her some money feels like the easiest thing to do.
|Free mortgage calculators at US Mortgage Corp inspire reciprocation|
Web sites that provide useful free information such as how-to tips, whitepapers, instructional videos, or calculators use the rule of reciprocation to persuade you to do business with them, on the principle that one good turn leads to another.
|Personalized gifts are more powerful (image: This Tasty Life)|
- Give before asking anything from your audience.
- Provide a free gift or service to make your audience more receptive to your proposition.
- Personalize your gift or service for the recipient.
I made this for you. Please leave a comment below. Please engage.
This post is part of a series on building customer engagement.
If your interests extend to theory and philosophy, please check out my other blog.