Trust Me, I'm a Doctor of Philosophy
This post is part of a series on Design for Engagement.
Engagement > Persuasiveness>
|Trust us, we look like scientists. |
(Clinique cosmetic consultants)
|The Entertainment Software Ratings Board |
tells you what content is appropriate.
|Epson invokes the PC Magazine Editor's Choice |
stamp of approval
- Show the basis of your authority, including expertise and recognised accomplishments.
- Where possible, show stamps of approval or certifications from recognized impartial authorities.
Did I mention I'm a doctor (of Philosophy)? Please leave your questions in the comments field below. Please engage.
This post is part of a series on building customer engagement.
If your interests extend to theory and philosophy, please check out my other blog.