Trust Me, I'm a Doctor of Philosophy
This post is part of a series on Design for Engagement.
Engagement > Persuasiveness>
|Trust us, we look like scientists. |
(Clinique cosmetic consultants)
|The Entertainment Software Ratings Board |
tells you what content is appropriate.
|Epson invokes the PC Magazine Editor's Choice |
stamp of approval
- Show the basis of your authority, including expertise and recognised accomplishments.
- Where possible, show stamps of approval or certifications from recognized impartial authorities.
Did I mention I'm a doctor (of Philosophy)? Please leave your questions in the comments field below. Please engage.
This post is part of a series on building customer engagement.
If your interests extend to theory and philosophy, please check out my other blog.
Interestingly the 'need' for authority or validation of some kind stating that's a good product arises from the spread of poor quality products that look alike.ReplyDelete
The less we have quality, meaningful and useful products/services the more we cry for authority to rescue/protect us (to some extent).
There seems to be something wrong with the way societies make money... for the sake of making money to survive.
Isn't there another dozens of ways?
How could those ways become a possibility?